Branding Guide

The Kalpa Marks

These guidelines cover the Kalpa marks in word or logo form. This set of marks are collectively referred to as the "Kalpa Marks"

Sources

The sources of the official Kalpa logos are kept on code.o.o

Colors

The official Kalpa Brand color is #25ac95

The Kalpa logos should only ever be colored Black, White, or the Kalpa Brand color.

Different Shades or Tints of #25ac95 can be used when it improves legibility or clarity of text or UI elements.

The Kalpa Brand color should be paired primarily with Black, or White.

Word Marks

Kalpa should be referred to in text using one of the following two forms:

"Kalpa Desktop" is recommended for use when addressing audiences who are less likely to already know about Kalpa. "Kalpa" is recommended for use when addressing audiences who are more likely to already know about Kalpa, such as Kalpa users.

References to Kalpa's upstreams, in the following forms (or similar) is acceptable:

Kalpa should not be used with any other prefix or suffix, such as:

General Guidelines for Using the Kalpa Marks

The use of the Kalpa Marks generally follows the openSUSE Trademark Guidelines, just replacing the terms "openSUSE", "the openSUSE Marks" and "opensuse.org" with "Kalpa", "the Kalpa Marks", and "kalpadesktop.org" respectively.

However, the following additions/alterations apply specifically for the Kalpa Marks

Derivatives/Variants of Kalpa

Derivatives or Variants of Kalpa are considered to be equivalent to "Distributing Kalpa with Modifications". They must not use the Kalpa Marks, Logos, or Colors. That includes not using the term "Kalpa" in the name of the Derivative or Variant. They may combine their own name/trademark with one of the following Kalpa Mark tag-lines (or equivalent):

Contact Information

For any questions, assistance or requests for permission, please contact sfalken@opensuse.org